The growing popularity of TG4, the Irish language television station, was underlined by last weekend’s audience figures for the channel. From a report by Hogan’s Stand:
“Saturday’s live coverage of the RaboDirect PRO12 match between Leinster and Munster at the AVIVA stadium pulled in a massive audience for the channel.
Nielsen TAM, the official measure for TV audience in Ireland, reports that 550,000 people tuned into TG4’s live match coverage.
TG4’s audience makes this the most watched RaboDirect PRO12 televised match so far this season on any channel in Ireland.
Saturday’s rugby ratings were followed by another major audience-winner for TG4 with yesterday’s live coverage of the 2012 TG4 Ladies’ Football Finals at Croke Park. Nielsen TAM reports that approximately half a million people tuned into TG4 at some stage during the finals on Sunday with an average audience of 190,000 watching the Senior Final, where Cork overcame neighbours…
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